When preparation meets opportunity.

Print ad for announcing the opening of the Turkish Airlines Istanbul-Seoul route. It encourages engagement by letting the reader to fold the page so that point A meets point B, and Turkey meets South Korea.

A corporate image ad announcing the official sponsorship of the Turkish National Basketball Team. The headline reads: “Who can hold you back?”

Part of a print and outdoor campaign. The headline reads "Means of transport that just do not care about the traffic rules... Starting from 29 September".

A print ad for Whiskas using an adaptation of The Town Musicians of Bremen to show how “Whiskas makes your cat healthier and stronger”.

A print ad for the Optimum Residential Complex (the campaign ran pre-construction) telling how spacious the living rooms will be. The headline reads: “230 cubic meters!”

Print ad for Ten Underwear. The headline reads: “For Fire Brigade: (Dial) 110”

A self-promotion corporate image ad for the global ad agency McCann-Erickson.

A self-promotion corporate image ad for the global ad agency McCann-Erickson.

A proposed Valentine's Day ad for Jeep.

Print ad for Bingo dish-washer detergents, depicting the shortcomings and clumsiness of men and a definitive need for a strong helper in the kitchen. Tagline reads: “Women know (best)”.

Print ad for Beck’s beer. The headline reads: “Once you drink a pint, you definitely go for a second round”.

Kaiser Wilhelm II: “Give me a beer-loving woman and I will conquer the World”

(A random Beck’s enthusiast): “Get real, mate!” - “

Those who drink (Beck’s) never exaggerate” (In the campaign, this last part changed according to what was being said in the upper section).

Print ad for Harper’s Bazaar.

Print ad for Power, a business periodical. The headline reads: "The rules of competition are changing. Or are you still not aware?"

Print ad for Gezi, a travel magazine. The headline: "Those who want to get to know the world better read Gezi."

Print ad for Capital, a business monthly. The ad details the bold and rapid climb of a businesswoman on a time scale measured by issues: (46 issues ago...), (19 issues ago...) etc.

Public awareness ad for the AIDS Prevention Foundation. The headline reads: “How many times?” and the copy goes on to elaborate: “How many times… can you get lucky before you finally contract the disease?”

Another ad for the AIDS Prevention Foundation. The headline reads: “The secrets to a long, happy and speedy life:” The copy gives some general, heart-warming advice, finally wrapping it all up by urging people to take the necessary precautions and get protection.

Public awareness ad for the MS Foundation of Turkey. The headline reads: “this solved yet. Nobody puzzle” The ad goes on to give info about one of the most troubling central nervous system disorders, Multiple Sclerosis.

Direct mailing for a chain of Eye-Health Hospitals, the biggest in Europe and Middle East at the time. The headline written in Braille format reads: “You better get your eyesight checked by an expert.”

“Durex congratulates you on your graduation”. A print ad for the year book of a university.

“Let your reputation spread wide, and your business run wild!” Print ad for the multi-national bank Fortis, aimed at small businesses, encouraging them to take out a loan so that they can grow further and stronger.

Print ad for Realty World, to be run in the serials section of the newspapers. The headline for the Monopoly-look-alike ad reads: "How can you be sure the property you are about to sell or let is valued properly?"

The proposed outdoor application of the Realty World monopoly ad, to be painted on certain pavements around the city, with permission from the Municipality.

A corporate image ad for Colin’s jeans-wear, announcing the official sponsorship of the “Voiced Life” section of the 9th If! Film Festival.

Self-promotion ad in the form of a recruitment ad for the local Turkish advertising agency (Ajans) Ultra. The ad was printed in a brochure of the Turkish Advertising Industry to be distributed during the Cannes Advertising Festival.